Since 1997, we’ve helped families, anglers, and boaters of all kinds find boats they trust and service they can count on, right here in Sarasota.
Our five-star reputation comes from doing things the right way: honest recommendations, dependable support, and a team that treats every boat like it’s their own. Buying, selling, servicing, or upgrading — we’re here long after the paperwork is done.
This isn’t just our business. It’s what we do, what we know, and where we belong. Because when you live on the water, experience matters.
Explore the industry’s leading brands – built for performance, reliability, and life on the water.
We offer a strong selection of new boats from trusted brands like Nor-Tech, Contender, Robalo, Chaparral, and Sportsman, alongside carefully inspected pre-owned boats for every style of boating. Whether you’re chasing offshore performance, inshore versatility, or family-friendly comfort, our inventory is built around real-world use on Florida waters.
Beyond sales, Erickson Marine is a full-service Sarasota boat dealer, providing professional service, maintenance, and warranty repairs handled by experienced technicians who know these boats inside and out. From routine upkeep to unexpected repairs, our service department is here to keep you on the water with confidence and minimal downtime.
Looking to sell or trade your current boat? We make the process straightforward with fair evaluations, transparent communication, and options that help you move into your next boat seamlessly. It’s this honest, all-in-one approach — paired with decades of experience and long-term customer relationships — that has made Erickson Marine a trusted name in boating for nearly two decades.
Spring is here, and there’s no better time to get out on the water in a new Robalo. During the Spring on the Horizon Sales Event, you can save up to $47,000 on select Robalo models, now through April 30th. Whether you’re chasing fish offshore, cruising the bay, or spending...
The Sale Into Spring Sales Event is here, making it the perfect time to get into a new Chaparral. From March 10 through April 30, 2026, you can take advantage of limited-time savings up to $20,000 on select models, or choose special financing options including $0 down and 3.99% introductory...
The MY2026 Ready to Ride Sales Event is here, making it easier than ever to get into a new Sportsman. From March 13 through April 30, 2026, you can take advantage of $5,000 off any in-stock Sportsman model, no matter the model or model year. For even more value, select...
Trusted by Boaters Across Sarasota
Real experiences from customers who choose Erickson Marine for buying, service, and support.
Purchased A Boat
"Drove 16 hours for my boat and was treated like I was buying a multi-million-dollar vessel. From sales to detailing, the team went above and beyond and made it one of the best boat-buying experiences I’ve had."
Sold A Boat
"Tom made selling my Robalo Cayman incredibly easy and handled everything while keeping me updated the entire time. He went above and beyond — I wouldn’t hesitate to work with him again."
Service Center
"Erickson Marine handled multiple service items perfectly and even detailed my boat without being asked. They removed rust stains from the gel coat too — truly above and beyond expectations."
Purchased A Boat
"The team at Erickson Marine was outstanding from start to finish, including a full sea trial and detailed walkthrough of the boat. Chad and Cris delivered great service — I won’t go anywhere else for my boating needs."
Erickson Marine is a family-owned dealership built on generations of passion for boating. Founded by Bill Erickson, the company has grown into a trusted name in the marine industry while staying true to its roots. Today, three generations of the Erickson family are actively involved in running the business, continuing the tradition of hands-on service, industry knowledge, and a commitment to helping customers find the perfect boat for life on the water.
Owning a boat should be about enjoying the water, not worrying about maintenance. That’s why Erickson Marine offers a full-service marine center staffed by experienced technicians who understand your boat inside and out.
From routine maintenance and engine service to electronics installation, diagnostics, and repairs, our team is equipped to keep your boat running at its best. Whether you’re preparing for the season or handling an unexpected issue, Erickson Marine provides dependable service you can trust — so you can spend more time on the water and less time at the dock.
Follow Us On Social Media
Stay connected with Erickson Marine by following us on social media. It’s the best place to see our latest inventory, new boat arrivals, events, customer deliveries, and life on the water. Join our community of boaters and anglers and be the first to see what’s happening at Erickson Marine.
