About Us

Erickson Marine - Your Trusted Sarasota Service Center

Family Owned & Operated

Founded in 1997

Erickson Marine is proud to be a family-owned and operated dealership, built on generations of boating knowledge and hands-on experience.

Founded by Bill Erickson, the business was created with a simple goal — to provide boaters with honest guidance, quality boats, and dependable service. Today, that same vision continues with the next generation of the Erickson family actively involved in the company’s daily operations.

With multiple generations working together, Erickson Marine combines decades of industry experience with a forward-looking approach to serving today’s boaters. The result is a dealership where customers receive personal attention, trusted advice, and long-term support long after the sale.

Our mission

At Erickson Marine, boating isn’t just something we sell — it’s something we truly understand. With years of hands-on experience around boats and the water, our team takes pride in helping both new boaters and seasoned captains find the ideal boat for their needs.

We work closely with every customer to understand how they plan to use their boat, whether that’s offshore fishing, cruising with family, or spending weekends at the sandbar. Our goal is to match you with a vessel that fits your lifestyle and gives you confidence every time you leave the dock.

Our commitment goes far beyond simply handing over the keys. We take the time to make sure you feel comfortable with your boat — from learning the systems and controls to understanding how it handles on the water. For those who want it, our team will also walk through driving and docking your boat so you feel confident operating it from day one.

At Erickson Marine, we believe the best transactions are the ones where customers leave excited, prepared, and ready for years of smooth days on the water with their dream boat.